we know you can relate

What we did

Three days before the final Pre-Pro meeting with the Client, the Ad Agency fired the Art Director. Our team worked non-stop through the weekend with the new creatives at the Agency to come up with a plan that would work. Fortunately we had started permitting locations with long lead-time requirements to ensure we could hit the ground running. The shoot consisted of 37 shots over 14 days, and 3201 miles (confirmed from the rental car receipt).

This first, crazy project opened the doors to several more shoots for Cadillac - traveling to Northern California, New York and Maine (where we actually shot on Cadillac Mountain).


Jan Steinhilber


Fallon Minneapolis