Augmented Reality VS Artificial Intelligence
Augmented Reality
AR is a technology that superimposes a computer-generated image on a user’s view of the real world. This technology, therefore ‘augments’ the real, physical world with the overlay of digital imagery. One of the most widely known and used examples of augmented reality is Snapchat filters.
Artificial Intelligence
AI is the use of digital technology to create systems capable of performing tasks commonly thought to require human intelligence. Generally, this involves machines finding patterns in large amounts of data and using this data to perform repetitive tasks, without the need for human guidance.
Issues to consider when using these technologies
"Brands have started introducing AI restrictions to agency contracts, which has caused some tension between shops that are racing to adopt generative AI, and clients who are worried about all of the ways the technology could get them in legal trouble." - AdAge
Augmented Reality
Virtual objects (3D models) are often graphic expressions of creative, original elements made by artists and/or professionals. It is important to check both the virtual object and any real objects modeled into 3D to avoid copyright infringement.
From the Northwestern Journal of Technology and Intellectual Property;The Reality of Augmented Reality and Copyright Law
Artificial Intelligence< - Copyright Issues
In response to growing Congressional and public interest, the Copyright Office launched a comprehensive AI Initiative in early 2023. The Initiative identified a number of steps that the Office would take to further explore the copyright policy questions surrounding AI, including hosting public listening sessions and publishing a notice of inquiry.
At the same time, the Office created a website ( www.copyright.gov/ai ), to provide information about the Initiative, including planned events and opportunities for public engagement.
The AI Registration Guidance reiterated the principle that copyright protection in the United States requires human authorship. Under well-established case law, the Guidance explained, “the term ‘author,’ used in both the Constitution and the Copyright Act, excludes non-humans.” In the context of generative AI, this means that “if a work’s traditional elements of authorship were produced by a machine,
the work lacks human authorship and the Office will not register it.”
From the Federal Register; Copyright Registration Guidance: Works Containing Material Generated by Artificial Intelligence
From the United States Copyright Office; Artificial Intelligence and Copyright
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